Advertising and Me and Albert Lasker

Albert Lasker (1880-1952) is often considered to be the founder of modern advertising. Had the idea that it is a Contract - people watch the ad and they get something in return (a free TV show). There has to be a two way benefit of some kind for it to be effective.

Good ads:

• Spondored tv shows
• Anything where the audience is not feel short changed
• ads that are entertaining

Bad ads:

• Bill boards (nothing in return for the blocked view)
• Adding ads in the movie threatre (nothing for the time spent and paid for the Movie)
• Ad ads to rental movings (nothing for the time spent and paid for the video)
• Shortening content and longer ads (anyone can take an olive out of the Jar, but sooner or later you need to do something real to add value)

This feels like a good summary of how I feel about advertising.